Content STRATEGY

Is your content working as hard as possible to connect with your audience?

I can perform a content ecosystem analysis to tell you what to keep, modify, create or trash. Together, we'll develop a sustainable content strategy to match your ambition and maintenance capabilities.

CONTENT DEVELOPMENT

What does your content want to be?

A content map will help us define the stories and proof points that credibly communicate what you stand for. A content matrix will show us the extent of what we’re making, and get down to asset-level specifics.

Experience Strategy

What are all the ways your customers engage with your brand ?

A customer experience framework will reveal pain points and opportunities so you can confidently invest in solutions that will give you the most bang for your buck.

Information Architecture

Are you struggling to organize and structure your content environment?

Whether you’re repurposing legacy content or starting from scratch, I can design an intuitive conceptual model and taxonomy system so users can find what they need.

Content Writing

How might we express your brand personality and optimize language?

Ditch the fluff. Let’s give people the information they need, using metaphors they’ll understand, in the language they use. This philosophy will help you from scriptwriting to SEO.

Asset and Gap Analysis
Content Analysis
Content Audit
Content Briefs
Content Frameworks
Content Maps
Content Matrix

Content Outlines
Ecosystem Maps
Journey Maps
Linking Strategy
Maintenance Plan
Messaging Hierarchies
Performance Review

Presentations
Sitemaps
Scenario Planning
Scripts
Stakeholder Engagement
Taxonomy Systems
Workflows